Topic: Business Feasibility Study
This assignment is about evaluating business. It is not about doing a major evaluation – that makes your dissertation. It is about getting some background details and doing an initial evaluation of the business idea. Typically the following should be included but you may include other relevant information:
Business idea, what is it? Some details on what product or service is, who the customers are and why they would buy from you.
Mission and Vision statements
SWOT analysis
STEP analysis
Porter’s Five Forces
Financial feasibility study
Overall evaluation
Contingency plans/exit strategies
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